A publication by Peter in the Journal of Neuroscience, Psychology and Economics resulted in a interview by a well known Dutch newspaper the NRC. In this article Peter elaborates on his own background but also on the current developments in marketing, technologie and the combination of marketing, technology and emotion. Read all about it in the article!

More information about Peter and his publication* is just a click away.

*P. Lewinski, M.L. Fransen & E.S.H. Tan (2014). Predicting advertising effectiveness by facial expressions in response to amusing persuasive stimuli. Journal of Neuroscience, Psychology and Economics, 7(1), 1-14. 10.1037/npe0000012