VicarVision in VPRO documentary Game of Phones

Written by Vicar on . Posted in Blog, Media, Past Events

Last Sunday, a very interesting Dutch documentary “Game of Phones” was aired on the public broadcasting channel. This documentary dealt with how the smartphone appears to turn life into one big game. Where do we see this gamification and what are the consequences? This topic was illustrated from different angles, for example, you see teenagers explaining the social rules in tagging friends on social media, or an Uber driver giving tips on how to get the best scores.

The Influence of Ambiance on Emotions

Written by Vicar on . Posted in Blog, Past Events

Our surroundings influence our emotions. Consumatics, a consumer research company specialized in subconscious behaviour, has used our newest product Vicar Analytics for a very interesting experiment. In this blog post, we briefly present the results that they have nicely reported here in Dutch.

At the Innovation Lab on the Horecava 2018, a large event for professionals in the restaurant and hotel business, Consumatics created seven environments with a different ambiance. By changing the smell, music, and lighting they created an area with, for example, a nature, lovesick or masculine ambiance. Vicar Analytics then measured the emotions and the behavior of visitors in each environment. Vicar Analytics can give real-time anonymous customer analytics and measures gender, age, viewing time, and seven basic emotions.

The few faces of Mark Zuckerberg

Written by Vicar on . Posted in Blog, Media

Source: Captions from PBS proadcast of the hearing

One the most popular topics in recent news is Mark Zuckerberg’s, CEO of Facebook Inc., testimonies to congress. The CEO of Facebook was called to answer questions on matters of data privacy, security and misuse triggered by the recent Cambridge Analytica scandal. News outlets all over the world have debated on whether Zuckerberg was asked the right questions or gave satisfactory answers. Others commented on his demeanor. Since ancient times, the face has been described as a “picture of the mind” (Cicero). And one thing is for certain: for most of his five-hour senate hearing Zuckerberg’s face was quite expressionless.

Source: edited from PBS proadcast of the senate hearing

What does FaceReader measure in the absence of facial expressions?

Written by Vicar on . Posted in Blog, Media, Past Events

Social interactions are central to human life. For most people, moving your face to express your emotions is an automatic and natural thing. But what happens when you cannot move the muscles of your face? In the Dutch TV program “Je zal het maar hebben” (loosely translated as: “what if you have it”) presenter Tim Hofman follows young people with a special condition. In the episode that aired last Tuesday, the program followed Arnoud, who has Moebius syndrome. People born with this syndrome have paralysed facial muscles. This means he always has the same expression. To find out what this expression expressed, Tim and Arnoud went by our office to measure his expression with FaceReader.

Measuring Emotions while Eating Cookies at Home

Written by Vicar on . Posted in Blog, Past Events, Uncategorized

What is the perfect cookie? How do you decide this? Many research groups use FaceReader to investigate emotions during eating and drinking behaviour (see an example here). Generally, there are some correlations between different measures of hedonic liking (or disliking) and facial expressions. Benefits of using facial expression analysis to measure responses towards food products are that you can measure emotions automatically, and during the event (instead of having to ask afterwards). There are also some difficulties; most importantly, food causes an occlusion in front of the face. In the Virtual Emotion Reader project, the goal of VicarVision, Noldus IT and NIZO food research was to create a better measurement of emotion whilst eating. The partners in the project performed an online validation experiment where people ate cookies in front of the camera.