Author Archive

Dr. Peter Lewinski

Written by Vicar on . Posted in Blog, Current Events, Media

lewinski graduation

VicarVision congratulates Dr. Peter Lewinski on successfully defending his dissertation and obtaining his PhD!

His thesis is titled “The Role of Facial Expression in Resisting Enjoyable Advertisements” and demonstrates how consumers can resist persuasion by modulating their bodily expression. He used FaceReader, VicarVision´s automatic facial coding software, in a series of 12 experiments. Although FaceReader is often used to test advertising effectiveness in the domain of neuro-marketing, Peter demonstrated that our technology can be also used to empower consumers.

The main message of his thesis has been so far featured in Vrij Nederland, BNR Nieuwsradio and the scientific blog of Noldus IT.


FaceReader Online

Written by Vicar on . Posted in Blog, Current Events, Future Events, Past Events

So you know FaceReader*, the awesome software that empowers you to automatically measure facial expressions. This proven and tested tool is now available as a cloud service!

FaceReader Online
FaceReader Online is an online facial expression analysis service that can easily be incorporated into your market research.

The user-friendly FaceReader Online web portal allows you to upload your videos and create a link that you can distribute among your participants.

Invite participants from all over the world, and record them from the comfort of their own homes. As long as they have an internet connection and a webcam, they can participate in your study.

The FaceReader Online web portal offers immediate statistical analysis on your recorded videos. You can find differences between groups of participants and view their emotional response as a chart. This way you can easily pick the most suitable ad or find out which part of the ad is most effective.

All this at the low price of €1 to €2 per participant**. Click here for more detailed pricing information.

This service is provided by Human Insight Services (a collaboration between VicarVision and Noldus IT).
Would you like to know more? Call now using the button below, or get in touch over here and start your FaceReader Online project today!

*If you don’t know FaceReader, check out this video!

** Prices depend on the length of a participant’s recording.


VicarVision at Night of the Nerds!

Written by Vicar on . Posted in Blog, Future Events

NOTN

One big playground in the smartest city of the world!

On the 2nd of Juni 2015 from 13.00 until 21.00 o’clock in ‘het Klokgebouw’ in Eindhoven, VicarVision will present the newest technologies among other 54 demos designed for youngsters at Night of the Nerds!

You can explore, experience and test the most high-tech developments, with TechTalks, Speed Dating for dream jobs and performances with 3D camera’s.

Click here for the whole programme and quickly buy your tickets over here!

 

ICIP, Oct 2014, Paris

Written by Vicar on . Posted in Past Events

banniere_icip_v2


Poster

The International Conference on Image Processing (ICIP), sponsored by the IEEE Signal Processing Society, is the premier forum for the presentation of technological advances and research results in the fields of theoretical, experimental, and applied image and video processing. ICIP 2014, the 21st in the series that has been held annually since 1994, brings together leading engineers and scientists in image and video processing from around the world.

VicarVision took part at the poster session. We had the chance to present our new automatic tool for remotely measuring heart rate of people using a standard RGB camera. Our paper presents the algorithmic developments and the experimental validations of the system using a ground truth dataset. Our paper attracted a lot of attention by the attendees and we were happy to show a video of our demonstration at our stand. It has also been very nice to meet with other researchers from all over the world working in related areas to discuss and share ideas.