VicarVision technology allows narrowcasting solutions to deliver, manage, and change streams of content, based on the characteristics of the customer looking at a display. Individual characteristics like age, gender and current items of interest of the person looking at the display are analysed in real-time and used to adapt the display content.

VicarVision enables brands to communicate with their customers via a screen in a way that is more effective, faster and less cost absorbing overtime than current practice. Personal characteristics and current interests of the ‘person looking at the screen’ are read and used to adapt the content displayed on the screen. VicarVision uses its own technology to read characteristics like age, gender and more directly from the person looking at the screen, while there is a constant monitoring of the object that the customer is focusing his attention on, using a simple camera.